People are attracted to those who appear successful, even if the person is not as financially successful in their business as they claim. When you are trying to promote your business offline, you should never downplay your business or make statements such as you are just starting out, do not really know if you are going to make a go of this business or are not sure what you are doing. This will not turn people towards your business. To the contrary, it will have the reverse effect and people will not want anything to do with your online business. They will see it as a failure if you portray it as such.
One of the things that we learn as children is not to brag about what we have. While bragging to make others feel bad about things that they do not have to make ourselves feel better is not a good idea, there is a difference between bragging and portraying yourself as a successful individual. You are not bragging by speaking well of your business, dressing the part and acting the part of a successful business person. You are creating a persona for yourself that will not only rub off on others, but will also rub off on you as well. You have to think successful in order to be successful.
When you speak to others about your online business, it should always be in a positive way. You should talk about how well you are doing, how you are happy that you are growing your business and how much you enjoy what you do. There is a mindset that is prevalent in certain people and even in certain cultures that this is “bragging” and tempting fate. Some people today are still very superstitious about relaying the fact that they are doing well in business because they feel that others will jinx them. This is an ingrained thought pattern that is popular in many cultures. Unfortunately, it works to the disadvantage of someone who is trying to promote a business.
If you feel uncomfortable about talking about money, you do not need to do so. If you feel as though you are bragging and “tempting fate” by talking about the success of your business, then you do not need to do so. If this is something that is ingrained in the way that you feel and you cannot overcome this way of thinking, then you do not have to talk about your business all of the time. But there is no excuse for not acting and dressing the part at all times, especially when you meet with potential clients or customers.
Dressing the part means that you dress as though you are a successful business owner when you go out. Imagine that you are at the grocery store and you meet someone in line who tells you about their fabulous online business. And they are dressed in old clothes, do not have their hair combed and pretty much look as if they just came back from scrubbing floors. Would you believe them?
Now imagine the same scenario, only this time the person who speaks to you is dressed nice, well groomed and presents themselves in a confident manner. Would you be more inclined to take their word for it that they have a successful business? Of course you would. We all judge on appearance, whether we like it or not. People take one look at you, sum you up in five seconds and then treat you accordingly. If you present yourself as a successful person, you will be perceived as such by those in the outside world who you may be looking to procure as customers.
You should always act the part as well. Be confident about your business and abilities. Do not apologize for your success. If someone congratulates you on your business, tell them “thank you,” instead of making excuses as to why you succeeded. This is not bragging, but presenting yourself in a positive light.
One of the primary rules of attraction, which many people are not discovering but have actually been around since the beginning of time, is that like attracts like. If you present yourself as a successful person with a successful business, you will attract others who are of the same type. If you present yourself as a down and out loser, guess what? That’s who you are going to attract.
It is important for anyone with a business to behave and dress in a successful manner. This instills confidence in others in your business as well as instills confidence in yourself as well. Before you know it, you will be believing your own press and will be feeling very successful. This will give you even more of a confidence boost and will attract more clients to you.
People are attracted to those who have confidence. Plain and simple. This is the key to successful relationships of all kinds, especially those in the business world. If you do not have confidence in your own business, then how can you expect others to do so?
Act the part and soon you will find that you are not acting at all. You will be the successful online business person who you are portraying to others simply by getting it into your head that this is who you are. Believe in yourself and others will follow.
Continue reading Chapter 6....